It’s not what’s in your product, it’s what’s left out… that’s in! Preservative free, Soy free, GMO free, Gluten Free, Artificial Sweetener free & a short ingredient list. People in Canada consume almost 50% of their daily calories from ultra-processed foods, according to recent research commissioned by Heart & Stroke. https://www.heartandstroke.ca/articles/what-is-ultra-processed-food Plant Protein 2.0 offers you more transparency on where you food is coming from. Like farm to fork.